ALJIHA POST
March 8, 2025 – Morocco has emerged as one of the most attractive destinations for tourism investors, according to the latest report by the United Nations World Tourism Organization (UNWTO). Zurab Pololikashvili, the Secretary-General of UNWTO, emphasized the country’s unique position as a prime location for foreign direct investment (FDI) in the tourism sector.
“Morocco offers highly attractive prospects for investors, thanks to its strategic geographic position, resilient economic environment, and proactive policies that encourage foreign direct investment,” said Pololikashvili. The report, released on March 7, highlights the robust growth of Morocco’s tourism industry and the significant role the sector plays in the nation’s economy.
The country has seen impressive foreign direct investment (FDI) flows, averaging $3.5 billion annually over the past five years across various sectors. The tourism sector alone attracted a cumulative investment of $2.2 billion between 2014 and 2023, with an additional $2.6 billion earmarked for the development of hotel infrastructure between 2015 and 2024.
Tourism Growth Fuels Economic Expansion
In 2024, Morocco welcomed 17.4 million tourists, marking a 35% increase from 2019. This surge has nearly doubled the sector’s contribution to the country’s GDP, from 3.7% in 2020 to 7.3% in 2023. The country’s tourism revenue has also experienced remarkable growth, with a 43% increase compared to 2019, reaching $10.5 billion in 2023.
According to Natalia Bayona, Executive Director of UNWTO, Morocco has solidified its place as Africa’s top-performing destination for tourism revenues. “The country’s ability to attract tourists, coupled with its economic dynamism, makes it a key player in the African tourism market,” she stated.
Strategic Location and Investment-Friendly Policies
Morocco’s proximity to Europe and its strategic access to a market of 2.5 billion consumers are significant advantages for investors. The country’s diverse cultural and natural heritage, including 9 UNESCO World Heritage sites and 11 national parks, also enhance its appeal as a tourism hub.
Moreover, Morocco’s infrastructure development plays a crucial role in the growth of the tourism sector. The country boasts 19 airports, 27 commercial ports, and an extensive network of 2,000 kilometers of highways. The country’s accommodation capacity has grown by over 60% since 2012, supporting the expanding demand from both international and domestic tourists.
A Resilient Economy with a Bright Future
Economically, Morocco has maintained an average growth rate of 2.5% from 2015 to 2024, with projections of 4% growth in 2025 and 3.6% in 2026. UNWTO attributes this growth to the country’s stable political and socioeconomic environment, effective monetary and fiscal policies, and strategic investment in key sectors like tourism.
The report also highlights the role of the Moroccan Society for Tourism Engineering (SMIT), which provides dedicated support to project developers, making it easier for investors to navigate the local market and seize opportunities.
The Roadmap for 2023-2026
Looking forward, Morocco has outlined a clear roadmap for its tourism sector through the 2023-2026 Tourism Strategy. This strategy focuses on nine key priorities aimed at boosting both international and domestic tourism. These initiatives will further solidify Morocco’s position as a leading global tourism destination and attract additional investments into its rapidly growing tourism sector.
In conclusion, with its strong economic performance, favorable investment climate, and expanding tourism infrastructure, Morocco is well-positioned to remain a top choice for investors seeking opportunities in the global tourism market. The country’s commitment to enhancing its tourism offering and maintaining a stable environment makes it an undeniable leader in the African tourism landscape.
