Morocco has officially launched the Fiat Tris, the first fully electric three-wheeled vehicle by Fiat Professional, part of the Stellantis Group. The new model aims to revolutionize professional micromobility in the Middle East and Africa (MEA) region, leveraging Morocco’s growing automotive ecosystem as a key industrial and export hub.
🇲🇦 Designed in Italy, Engineered and Built in Morocco
The Fiat Tris was designed in Turin, Italy, and developed by the Stellantis Africa Technical Center in Casablanca, which employs over 4,000 engineers and technicians. It is manufactured at the Stellantis plant in Kenitra, with an annual production capacity of 65,000 units, primarily destined for regional markets across Africa and the Middle East.
📈 Strong Industrial and Investment Momentum
With the introduction of Tris, Stellantis has increased the Kenitra plant’s total production capacity to 535,000 vehicles per year, including 135,000 micromobility units. The group is also investing in hybrid engine production, electric tricycles, and EV charging stations, generating over 3,000 new jobs and reinforcing Morocco’s position as a strategic automotive hub.
Driving Inclusive and Green Economic Growth
Fiat Tris directly addresses the socio-economic needs of the region by providing an affordable, sustainable mobility option for delivery workers, artisans, freelancers, and young entrepreneurs. The vehicle is available through microfinance and bank loan options, enhancing access to reliable work-related transport and supporting economic inclusion.
Fully electric and safety-compliant, Tris is part of Stellantis’s commitment to carbon reduction, with local production following clean manufacturing standards aligned with Morocco’s green transition strategy.
Strategic Statements
Samir Cherfan, Chief Operating Officer for Stellantis Middle East & Africa, stated:
“Fiat Tris embodies our commitment to making mobility accessible, inclusive, and sustainable. By producing it in Morocco, we’re addressing real local needs while creating regional economic value. Tris is a catalyst for job creation and empowerment across the continent.”
Olivier François, CEO of Fiat, added:
“Tris represents a global revolution in professional mobility. Building on the success of the Topolino, we’re redefining urban transport with sustainable, compact solutions. Launching in Morocco marks a major milestone ahead of our European rollout in 2026.”
Looking Ahead
Fiat Tris is expected to be a flagship micromobility solution for emerging markets and a stepping stone toward Stellantis’s European ambitions in 2026, as urban populations increasingly demand compact, green transport solutions for everyday business use.
