In an increasingly competitive European agricultural market, Morocco continues to strengthen its position as a strategic supplier of high-value agricultural products, this time through the melon sector, where its exports to Spain have reached historic levels.
According to the latest sector data, Spanish imports of Moroccan melons reached nearly 114,000 tons in 2025, marking an all-time record and generating more than €94 million in trade value. These figures highlight not only growing demand for Moroccan produce, but also increasing confidence among European distributors in the Kingdom’s agricultural quality and competitiveness.
This performance reflects the deep transformation of Morocco’s agricultural model over recent years, shifting from a volume-based export strategy toward a value-driven approach focused on premium varieties, improved quality standards, innovation, and highly efficient logistics.
The 2026 export season is already showing strong momentum for Moroccan producers. Export prices to European markets are currently ranging between €2.5 and €3 per kilogram, supported by tighter European supply caused by adverse weather conditions affecting key production areas, particularly in Spain.
This situation has created a strategic commercial opportunity for Morocco, allowing it to further expand its footprint not only in Spain but also in high-value European destinations such as Italy, France, Switzerland, and Belgium, especially through premium varieties such as Charentais and Cantaloupe.
Beyond export figures, Morocco’s latest performance confirms its growing role as a key contributor to European food security and as an emerging agricultural powerhouse capable of reshaping trade dynamics across the continent.
